Meet The Willow Branch: Gippsland’s Whimsical Wedding Florist
If you’ve been scrolling Pinterest late at night, falling in love with wildflower bouquets and dreamy pastel florals, stop the scroll. Because this is your sign that you’ve just found your wedding florist.
Nestled in the heart of Gippsland, The Willow Branch is a floral studio bringing magic, charm and a whole lot of colour to weddings across Victoria. And at just 21 years old, owner Mim is already making serious waves in the wedding world.
From Apprentice to Owner: Meet Mim
Mim first fell in love with flowers as a teenager, turning an after-school apprenticeship into a full-blown career. By 2022, she was a fully qualified florist. And by the end of 2024? She’d stepped into her biggest adventure yet, taking over the business she’d grown up in.
“With a LOT of help (and endless support) from my amazing parents, my biggest dream became a reality,” Mim shares.
“It’s been a wild, wonderful roller coaster ever since and honestly, I wouldn’t have it any other way!”
It’s that mix of joy, energy and genuine love for what she does that makes Mim and The Willow Branch so beloved by couples across the region.
A Style That’s Whimsical, Rustic & Romantic
If Mim had to sum up her floral vibe in three words?
Whimsical. Rustic. Wildflower-inspired.
The Willow Branch is known for dreamy, garden-style designs that feel handpicked and heartfelt. From big, extravagant weddings with soft pastel palettes to intimate countryside celebrations, Mim brings a fresh and free-spirited feel to every arrangement.
Whether you come with a crystal-clear vision or absolutely no idea where to begin, she’s got you covered.
“Helping couples discover their style, choose colours, and shape the overall vibe of their day is such a special process,” says Mim.
Some people bring a mood board, others just bring a vibe Mim loves both.
Lately, she’s been loving the modern, elegant look (we’re talking crisp whites and structural stems), but she’ll always have a soft spot for timeless garden florals. Oh, and her favourite flower for weddings?
Chamomile.
(Yes, really.)
“It brings such a sweet, freshly-picked-from-the-garden vibe to every arrangement effortlessly charming and a little bit whimsical!”
Florist Tip: Get the Most Out of Your Wedding Flowers
If there’s one thing Mim wishes more couples knew, it’s how magical repurposing can be.
“So many ceremony arrangements can be transformed and reused in the reception space it’s such a simple way to keep everything looking lush and beautiful.”
Ceremony arrangements? Move them to the reception. That stunning arbour? Let it frame your dance floor. Bud vases from the signing table? Scatter them along your grazing table or bar.
It’s smart. It’s intentional. And it means the flowers you’ve fallen in love with get to be part of every moment of your day.
Why We Love The Willow Branch
There’s something special about The Willow Branch, it’s more than just beautiful flowers. It’s the way Mim brings heart, warmth and wild creativity into every wedding she touches. Her style is effortlessly natural, a little free-spirited, and always full of charm. Whether you arrive with a full mood board or no idea where to start, Mim meets you exactly where you’re at and makes the process feel easy, inspired, and fun.
When asked to describe The Willow Branch as a flower, Mim didn’t hesitate: “a sunflower. Bright, joyful, and full of life.” And honestly? It fits. Her energy is golden warm and uplifting, with a team vibe that’s just as sunny. Like sunflowers following the sun, you get the sense that The Willow Branch is always growing, adapting to the seasons and challenges thrown their way and absolutely thriving.
And for those big wedding install days? She’s powered by a skinny iced caramel latte from 3818 Espresso Bar, so much so that if you pop in and ask for a “Mim,” they’ll know exactly what to make. It’s that kind of local love and authenticity that defines The Willow Branch: grounded, creative, and completely real.
If you’re dreaming of florals that feel like they were made just for you and a florist who brings sunshine to everything she does this is your team.
Get in Touch with The Willow Branch
Planning a wedding in Gippsland or Melbourne and still searching for your dream florist?
Mim would love to chat all things flowers, colour palettes, and how to bring your day to life.
📧 Reach out at hello@thewillowbranch.com.au
📸 Follow @thewillowbranchflorist on Instagram
🌻 Visit their website for more dreamy floral inspo.
All photos taken by Ebb and Flow Photography unless otherwise stated.
