A name with personal roots, and deeper meaning.

Why ‘Ebb and Flow’ Photography?

When it came time to name my wedding photography business, I didn’t just want something trendy. I wanted something true, something that reflects how I approach weddings across Melbourne, Gippsland, and beyond.

Ebb and Flow Photography is exactly that.

The Meaning Behind the Name

It’s a quiet nod to my own story.
My wife’s name is Ebony. My name (Jordan) means “flowing down.”
So, yeah, part of it is very personal. Ebb and Flow is me, it’s us. It’s a reminder that this work is rooted in love and our story. It’s a constant reminder as to why I do this, and why I am so passionate about capturing weddings authentically. Because I’m not just capturing your day, I’m helping to tell your story. This one day is the beginning of that story and I want it told honestly.

But it’s also something more.

How Ebb and Flow Shapes My Photography Style

The phrase “ebb and flow” speaks to the rhythm of life, the highs and lows, the joy and stillness, the chaos and calm.

That’s what draws me in as a Melbourne and Gippsland wedding photographer. It’s what I see on every wedding day.

The loud, fast, unforgettable moments:

• That first breath after “I do”
• The wild cousin who tries to limbo under the bouquet toss
• The race through family portraits when Uncle Jeff is nowhere to be found

And the quiet, sacred ones:

• The way he brushes hair from your face before a kiss
• Your dad tearing up as he sees you in your dress
• The tiny moment you kneel down to fix your niece’s flower crown

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Your Story, Captured with Heart

Because your wedding day isn’t just a story of big milestones.
It’s a story of movement. Of contrast. Of tiny moments rolled in with the heights of emotion. Of ebb and flow. And that’s why couples choose me as their wedding photographer in Melbourne and Gippsland and beyond.

Final Thought

So when you see the name Ebb and Flow, know that it’s more than a brand.
It’s a reflection of the way I see the world, the way I approach marriage, photography, and every story I’m lucky enough to capture.

If you’re dreaming of a wedding that celebrates both the sacred and the wild, the quiet and the joy, then you’re in the right place.

I’d be honoured to tell your story.
👉 Let’s start the conversation